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October 14 - Promotion 101 Workshop
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Wednesday, 26 September 2012
Written by Billy Mitchell

Here it is, RISA members!  The workshop many of you asked for! 

Sunday, October 14th from 1 to 5pm in the Providence area (details to 

Get your music into the high speed lane with the Promotion 101 Workshop 
sponsored by RISA.

Put together the talents of Billy Mitchell, a marketing expert, along 
with Ginny Shea, long time, successful Publicist, and professional 
photographer, Denise Bass, and you have one hell of a great workshop! 
Here's some information about the offerings:


Promo 101 Workshop


It's All About You - Billy Mitchell

  • Your Goals - Where do you want your music to be?
  • Your Identity - You & your music defined.
  • Your Audience - Your Niche
  • Your Brand - How to stand out
  • Your Gateway to legitimacy - A Real CD & other tools
  • RISA bookings and other gigs



Your Tools - Ginny Shea, Publicist, with Greg Lato 

  • Critical ingredients of an impressive publicity campaign
  • Advertising vs. Publicity
  • Media List
  • Planning: local/national/online campaign
  • Press releases, radio
  • Social Media/online publicity
  • EPKs, web sites
  • Key components of a press kit
  • DIY vs. hire a publicist


Your Headshot - Denise Bass 

  • Get a PRO head shot at a discount at the Workshop!


The workshop will be held Sunday, October 14th from 1 to 5pm in the 
Providence area (details to come).

TO REGISTER: First email  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  to pre-register. Then send 
a check for $20 made out to RISA to confirm to:

Rhode Island Songwriters Association (RISA)
c/o Joanne Lurgio, Treasurer
Post Office Box 9246
Warwick, Rhode Island 02889

Make it quick, space may be limited.

Last Updated ( Thursday, 21 February 2013 07:29 )